The brand’s proposal to connect games to the company’s ecosystem, which today includes Jovem Nerd, Kabum!, Steal the Look, Magalu Ads
Announced at the end of last year, Magalu Games launched this Wednesday (24) its first games, developed from an open call with the BIG Festival. Orbits Conqueror, Speed Box and Death Trap Nite are of the hypercasual type – simpler and with less development time – and were created for smartphones, which today gather the largest share of the gaming public.
The brand’s proposal to connect games to the company’s ecosystem, today with Jovem Nerd, Kabum!, Steal the Look, Magalu Ads and Magalu Pay, among others. And, from there, create a two-way relationship, taking the public to the brands and bringing the audience to the games.
“As they evolve, the projects will have more and more synergy with Magalu’s products, whether offering cashback in some cases or involving the ads part”, says Thiago Catoto (Jesus), director of Luizalabs, Magalu’s technology area. As a business model, Magalu Games starts offering free games and bets on advertisements and transactional actions to monetize the operation.
After the launch of this first trio of games, the company is preparing to enter other segments such as creation for PCs and consoles. “We want to expand casuals and explore other genres, some of which have a longer development time,” explains Jesus.
The expectation of expansion of the games vertical also involves leaving only the role of publisher – releasing content from other studios – and taking the place of developer. This is also why the company is structuring its own stadium.
In this process, it still does not rule out the acquisition of other companies to accelerate the growth of the project. “We are not with this focus, but we do not rule it out”, concluded the executive.
