Initiative resulting from a partnership between the broadcaster and the short video platform
The soap opera ‘Poliana Moa’, from SBT, will have a continuity, however, in a different format. And this happens after the broadcaster has signed a partnership with Kwai for the creation and exhibition of the mini-novela TeleKwai spin-off.
The content is called ‘Vindo na Gringa’, and is scheduled to premiere on the 29th.
With episodes recorded vertically and lasting up to 2 minutes, the spin-off will follow the more mature phase of the character Guilherme, who is doing an exchange in Australia. The mini-novela will have a total of 18 episodes, three each week and can be accompanied by the tag #LivingNaGringa on the SBT profile on Kwai.
In addition, throughout the mini-novela, two challenges will be launched in an integrated narrative manner, inviting users to participate in activities in the app. The interactions will have their own tags #MeDeiMal and #RendaExtra, in which platform users can publish their versions of the challenges.
Giancarlo Paladino, SBT’s Multiplatform Commercial Manager, reinforces: Bringing to life an unprecedented story like being #VivendoNaGringa, delivers even more value to a content already consumed by the so-called ‘poly fans’, said Giancarlo Paladino, SBT’s multiplatform commercial manager.
