10 years ago, Brazilians witnessed the arrival of League of Legends (LOL) in the country and, over the years, it has remained one of the most played electronic games today, with its popularity leveraged by an extremely passionate community of players and fans. and it doesn’t stop growing.
In this period of 10 years, LOL has consolidated itself in Brazil not only as a game, but as a vector of real connections between its players and a strong influence on pop culture, taking its characters beyond the game to music, with ultra music bands. popular; for fashion and also for the audiovisual universe, with the success of Arcane, on Netflix, which gathered a legion of fans even among non-gamers.
Therefore, developer and distributor Riot Games, in celebrating a decade since the LOL server was made available in Brazillaunches a campaign that focuses on making the LOL community increasingly proud of the universe they are part of and have helped to build over time.
The kick off of this celebration brings a video with a retrospective that shows characters and events that marked that decade. In 3 minutes, epic plays were gathered, the lines that most resonated in the community, the jargon and memes that went viral, the personalities that stood out, the episodes that inflamed the fans and fans in famous moments of the game in Brazil. As a true celebration, those who are a “root fan” of Lolzinho will recognize themselves when reviewing YoDa’s Circo de Soled, the first edition of CBLOL in 2012 and many other remarkable passages.
Watch the video below:
Diego Martinez, General Manager of Riot Games in Brazilsays:
“This video proves that LOL is not just a game, it brings many connections between its players, generating a sense of pride among those who are part of this community. For Riot Games, the League of Legends community is not only the reason the game has become a phenomenon in Brazil, it’s also the reason the company works to bring high quality, innovation and creativity to every experience that delivers to it, from player support, to localization of super local content and campaigns, through Esports championships, to the launch of new games and experiences, such as animations and music. In the last 10 years, the Brazilian player was largely responsible for transforming LOL into a lifestyle, through his encounters, memes, stories and influencers. We are celebrating not 10 years of League of Legends in Brazil, but 10 years of Brazil in LOL.”
Nicolo Laurent, CEO of Riot Games, counts:
“In all of our actions, from developing games and broadcasting Esports championships, to the many other experiences we produce, the focus is always on players and fans. We challenge ourselves every day to bring them joy, content that is innovative and creative and, of course, authentic to the League of Legends experience, because we respect and celebrate players. The 10th anniversary of League in Brazil is the perfect occasion to celebrate them once again, this time with the Brazilian community, which is one of the most passionate we see – and it is this love and dedication that motivates us and reinforces our commitment. that we have with League for many years.”
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