The GRAACC Hospital completes three decades of work in the fight against childhood cancer and launched the campaign, created by Ogilvy, which reinforces that the cure for childhood cancer is possible.
The action was inspired by the chorus of football fans to encourage the team.
“The action emotionally reflects our daily life and our belief in doing everything to offer people every reason in the world for people to believe in the chances of a cure”, comments Tammy Allersdorfer, superintendent of institutional development at GRAACC.
Datasheet:
AGENCY
Agency: Ogilvy Brazil
Qualification: I Believe – 30 years of GRAACC
Client: GRAACC
Chief Creative Officer: Felix de Valle
Executive Creative Director: Marcio Fritzen
Associate Creative Director: Guilherme Moreira, Cláudia Pimenta, Luiz Bagatin
Art direction: Drielle Fulco, Thomaz Mean
Redaction: Roberta Magalhaes, Guilherme Rio
Head of Art: Ricardo Leme Lopes
Director of Operations: Denise Caruso
Account Director: Priscilla Telles
Service and projects: Daiane Gois
Media: João Jardim
RTV: Francini Santiago – Juliana Henriques
Customer Approval: Amanda Kartanas, Mariane Rodrigues
FILM PRODUCTION
Producer/Image: Cafe Royal
Direction: Joca_Georgia Guerra-Peixe, Manu Carvalho and Karol Maia
Executive production: Moa Ramalho and Giovana Grigolin
Production Coordination: Alex Missaka
Service: Nanci Bonani
1st Assistant of Management: Isadora Levy
2nd Assistant of Management: Pedro Villaça
Photography Direction: Danilo Rosa
1st Ass. Camera: Ícaro Nascimento Silva
Logger: Priscilla de Oliveira Alves
Production Management: Merilyn Salvatierra
Production: Renata Salvatierra and Ana Claudia Pereira Santoro
Ass. Set: Laercio Costa
Cleaning assistant: Juliana Aparecida da Silva
Art direction: Thiago Bastos
Ass. Art: Ana Luiza Zavascki Shania
Object Producer: Fabiana Di Paula
Ass. Objetos: Gustavo Gomes dos Santos
Against rule: Luiz Filipe Favarelo
Object Helpers: Diego dos Santos Rodrigues
Costume designer: Chereveck Marks
Ass. Figurino: Conceição Aparecida Pereira dos Santos
Makeup artist: Luciani Clarice de Melo
Electrician: Carlinhos Alberto Ferreira
1st Electrical Assistance: Noel Gomes de Brito Filho
2nd Electrical Assistance: Paulo Ricardo Carvalho da Silva and Renato Hojda
Casting Production: Alice Wolfenson and Neto Avena
Lease Production: Mirella Cardoso Valente
Lease Sign: Rafael Paranhos Ramos
Production of Containment Measures to Covid-19: Marcelo Colaiacovo
Fireman: Alan Mario Fermino Costa
Safety: Francisco Carvalho
Post-Production Coordination: Andréza Oliveira
Post Coordination Assistant: Juliane Conti Rezende
Post Island Signature: Iara Scarpa
Finalization and VFX: Hub VFX
Mounting: Marcelo Teixeira
Completion: Luana Daminelli
Color Grading: Lucas Cangelli
Illustrator: Joana Lira
AUDIO PRODUCTION
Sound producer: S for Samba
Service: Adriana Samara
Artistic Direction: Wilson Simoninha
Musical production: Diego Guimaraes
Completion: Flavio Gondin and Antonio Arruda
Announcer: Adriana Samara
