Agreement also covers all categories of the selection, including the digital sports team
Ita Unibanco renewed, until 2026, the contract to sponsor the Brazilian women’s and men’s soccer teams, and of all categories, including e-Sports.
The main novelty in the new contract is that Ita Unibanco becomes the main sponsor of e-Brasileiro, CBF’s virtual soccer championship, and of eSeleo, the official e-Sports team in Brazil.
According to the bank, this is a movement that strengthens the strategy of leading actions and engagement in the digital environment. To support the Brazilian Women’s Team, which won the last Copa América in July this year, Ita already has initiatives mapped out for the next World Cup, which will take place in 2023.
With the Brazilian Men’s Team, the bank enters the field later this year, in November, for the World Cup in Qatar.
At the beginning of the month, Nike presented the uniforms that the Brazilian team will wear at the Qatar World Cup, which begins in November this year.
