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Executive won the title of president emeritus of the entity; ceremony brought together some of the main names in the market
Gilberto Leifert received this Thursday (25th) the title of president emit of Conar (National Council for Advertising Self-Regulation). The tribute took place during the Plenary Session of the Ethics Council, at the entity’s headquarters, in So Paulo.
Leifert was the first executive director of Conar, in 1980, and left the position in 1985 to occupy one of the directorships of MPM, one of the main advertising agencies in the country at that time.
Gilberto Leifert: President Emeritus of Conar (Photos: Al Oliveira)
The executive then returned to Conar in 1990, as a member of the Superior Council, representing Abert (Brazilian Association of Radio and Television Broadcasters), also integrating the entity’s board, a condition he maintained until 1998, when he was elected president. He was re-elected nine times. In 2018, he joined the Board of Governors as former president.
Gilberto’s years in the presidency were one of intense renewal of self-regulation and Conar. Interaction with consumers multiplied, advertising practices were reinvented a few times, many pressures from society, in search of more inclusive advertising, demanded active and determined action, said Sergio Pompilio, the entity’s newly elected president.
Joo Luiz Faria Netto, Gilberto Leifert and Sergio PompilioJoo Luiz Faria Netto and Gilberto LeifertJoo Luiz Faria Netto, Gilberto Leifert, Edney Narchi and Sergio PompilioSergio Pompilio and Gilberto LeifertAntnio Toledano, Paulo Zoga, Armando Strozenberg and Edney NarchiRenato Pereira, Joo Luiz and Eduardo Corranio Vergeiro and Armando StrozenbergDani Rios, Camila Felix, Priscila Felix and Juliana AlbuquerqueFabiano Soriano and Pedro BarbastefanoEduardo Martins and Eduardo CorraAntnio Toledano, Andr Porto Alegre and Piratininga Jr.Eduardo Corra and Paulo ZogaRino Filho, Hiran Baroli and Paulo ZogaPatricia Blanco and Sergio PompilioLuiz Celso Piratininga Jr., Juliana Albuquerque and Andr Porto AlegreLuiz Celso Piratininga, Andr Porto Alegre and Patricia BlancoErnesto Morita and Fabiana SorianoPaulo Chueire and José MaurcioJuliana Albuquerque, Fernando Carrilho and Fabiana SorianoRino Filho, Luis Roberto Valente and Paulo ZogaGisleyne Nazer, Josh Vasconcelos Jr., Alioche Aquarone, Rita Lazarini and Gilberto NunesKatia Ferreira, Gisleyne Nazer, Fernanda Carrilho and Rita LazariniAndr Porto Alegre, Sergio Pompilio e nio VergeiroJoo Luiz, Renato Pereira, Edney Narchi, Andr Marsiglia and Armando StrozenbergHiran Baroli, Marcelo Benez and Marcelo MigliorEduardo Martins, Manuel Zanzoti, Luis Celso Piratininga Jr. and Emmanuel Publius Days
