The Green Everything campaign. Verde ou nada., which presents the new shirt, shows that no matter the shade, everyone is Palmeiras
Puma Brasil and Palmeiras launch the new THIRD kit for the club’s 2022 season with the Verde tudo campaign. Green or nothing..
Narrated by Abel Ferreira, the campaign explains the strong connection between the club and the color green, showing through different shades that they all refer to and lead to Palmeiras. Starring in the campaign are the players Marcos Rocha, Gustavo Gmez, Vanderlan, Mayke, Rony and Weverton.
3 | @pumabrasil/Palmeiras
A unique story. A unique cloak. The new shirt that inspires and evokes the crowd that sings and vibrates has arrived! #GreenTudo. #GreenOrNothing!
Secure now exclusively at or #NextGym pic.twitter.com/kW27MonxoL
— SE Palmeiras (@Palmeiras) August 26, 2022
As is tradition, the new shirt was launched on the club’s anniversary, which is celebrating its 108th anniversary this Friday (26th). With the support of the players, the campaign brings the moment of goal celebration, with the emotions of those who have already celebrated goals for the team.
Puma and Palmeiras have already built a very strong and successful partnership, with several titles won. We want to continue like this, which is why we always seek, through the uniforms and campaigns we create together, to synthesize the passion that exists between fans and each element that refers to Palmeiras, said Sebastin Diaz, CEO of PUMA Brazil.
The new uniform features the Green Glimmer color and the release features the shirt in two versions: player and fan. The debut of the new shirt will take place on September 10, in the game of Palmeiras against Juventude.
I am very happy to present another kit that will certainly be marked in the history of Palmeiras, celebrating the most beautiful and victorious color of Brazilian football. Completing another launch cycle with Puma is very important and rewarding for everyone. With each passing year, the connection between the two brands is even stronger, said the president of Palmeiras, Leila Pereira.
The shirt is now available on the Puma website and at PalmeirasStore, in addition to physical stores owned by Puma and the club.
