After a long wait, the biggest music and entertainment festival in the world is back in September, in the Olympic Park, Rio de Janeiro, and the Chilli Beansthe largest chain specialized in sunglasses in Latin America, is present bringing all the energy of the event in an exclusive collection.
With the pillars of fashion and music strongly present in its universe, the brand joins the Rock in Rio Brasil 2022 to create a collection full of references to the rock spirit of the best eras, such as Glam, Heavy Metal, Punk, Grunge and Pop, combined with news such as Rap, Trap, Funk and Nova MPB, with a lot of attitude.
The exclusive collection features models with unique references for this edition, with details such as skulls, brass, guitars and patterns molded to the temples. All to warm up the festival’s atmosphere and start preparing the fans’ look.
Among the highlights are the models from the Glam Rock era, with rectangular glasses, a reference to the style of the early 70s. Another novelty is the POP era, represented by colored lenses and small rims, which dominated the faces of the 2000s generation, bringing a vintage and cool trend at the same time. The shine and hexagonal shape also make references to the looks of pop divas.
Linking the festival’s ideology to one of the most important pillars for the Chilli Beans, sustainability gains space in the collection, which features models from another famous line, ECO, stylized for the festival, with glasses made from recycled materials dumped at the bottom of the sea. The structure is light and expressively modern, just like the current Rock. In addition, the models feature fluorescent colors.
As an activation on the days of the festival, the already traditional Capela do Rock in Rio is sponsored by Chilli Beans and comes with a novelty: a partnership with Natura. Couples who get married in the space receive beauty products and even a makeup with professionals before the ceremony. In addition, a store located on Rock Street presents the collection Chilli Beans Rock in Rio complete.
Caito Maia, CEO and founder of Chilli Beanscomments:
“This is our sixth edition supporting Rock in Rio. It is a long-term partnership and very special for us, because the festival brings many of our pillars, which are diversity, music, fashion and sustainability. In this edition, we are once again sponsored by the chapel, encouraging the public to celebrate all forms of love and with a special collection inspired by the classics and novelties of the music universe, with models for all tribes. We hope that the public enjoys it and vibrates with us there at the festival.”
The collection Chilli Beans Rock in Rio consists of 19 pieces, including sunglasses, prescription and multi frames – which come with a dark lens that can be attached to prescription glasses – and watches. The price range starts at R$ 259.00 and is now available on the website, physical stores and kiosks throughout the national territory.
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