The initiative is part of the project to implement urban microforests in 19 Brazilian capitals by 2030, with Rio de Janeiro being the first
Heineken announced that it will implement an urban microforest of about 900m formed by native species of the Atlantic Forest, in the Olympic Park. Heineken’s commitment was agreed from the “Green Your City” platform, launched in November 2021 and which promotes sustainability actions.
The initiative is part of the project to implement urban microforests in 19 Brazilian capitals by 2030, Rio de Janeiro being the first. The trees are from the region’s native biome, the Atlantic Forest. Among them, the jequitib-rosa, the yellow ara and the grumixama.
For the action, it has botanist and landscaper Ricardo Cardim, developer of the Pocket Forest technique and who leads the microforest project. The idea of Atlantic Forest Pocket Forests will enable functional and efficient green areas in ecosystem services and also as environmental education tools, so that people can live together, understand and value their incredible natural heritage, explains Cardim.
The construction of these spaces contributes to a better quality of life for the city’s residents, helps to reduce the temperature, increases the humidity of the air, favors the retention of rainwater and the filtering of toxic gases, for example.
The project is a co-creation of the Atenas agency in partnership with Heineken. The agency was responsible for creating the concept Green Your City, Rock Your City with the objective of ‘greening’ the activities in the City of Rock. “At Rock in Rio Brasil 2022, our scenography will be replanted to be transformed into the first microforest of the brand’s goals”, adds Denise Garrido, CEO of Atenas.