The campaign signed by WMcCann presents the brand’s portfolio and has a soundtrack made exclusively for the piece.
“T in the face that delicious, t in the face that fabulous, t in the face that wonderful, t in the face that Seara”. as soon as Seara debuts its new national campaign, which will once again be starring Ftima Bernardes.
The campaign, signed by WMcCann, features several scenes of people eating Seara products, in addition to a jingle created for the brand to talk about the new Lasagna, Levssimo Seara, Frango de Padaria Seara, Frango Orgnico, Sausage Hot Dog Seara and swine. The soundtrack features made-up words, such as “stuffy”, “splendid” and “juicy”.
The new campaign aims to emphasize the quality and flavor of the entire Seara portfolio. In this sense, the theme T na Cara que Seara allows both interpretations. The quality is on the face of the products, by the visual appearance, color, aroma, texture. And it’s in the facial expressions of the taster. When the palate approves, the face shows. with this truth that our campaign wants to get closer to the consumer, says Mariana S, CCO of WMcCann.
The communication strategy of the 360 campaign relies on the brand’s largest historical investment, 30’s and 15’s films broadcast nationwide on open TV and payTV. In addition, the developments also include digital media insertions, OOH, point-of-sale materials and activations.
In social networks, the brand prepared content directions with interactive materials, recipes and a series of stories with the brand.
“Seara already enchants the consumer for its quality and innovation and at this moment, we also understand the importance of direct identification with our public. The new campaign comes to reinforce this proximity, naturally translating this relationship while strengthening our brand attributes”, said Frank Pflaumer, CMO at Seara.
