Dojo, Dentsu, Druid and Catho: the back-and-forth of the market
Danielle Bibas and Rafael Pitanguy starred in the two main movements of the week in the market. Avon’s VP of marketing for 12 years, Bibas was hired by Grupo Petrpolis to be vice president of marketing.
At the maker of the Itaipava, Petra, Black Princess and the energy drink TNT, the executive will aim to understand, based on the strategic and operational plans, the relevance of the actions that are being developed and what needs to be changed.
Rafael Pitanguy is moving to New York, where he will assume the chair of deputy global CCO at VMLY&R. In the newly created role, he will work directly with global CCO Debbi Vandeven and have among his main responsibilities lead the creation for the Coca-Cola account.
At the same time, as informed by the agency, Pitanguy is in charge of the creation and production areas of the Brazilian unit, working with clients such as Vivo, Via, Colgate, Dell and Visa, now in partnership with Sleyman Khodor, who was previously executive director of creation and has just been promoted to coCCO in the country.
Novo CSO na B&Partners.co
A B&Partners.co hired Daniel De Tomazo as new CSO & Data Officer, and Gustavo Alonso for the head of ops chair. De Tomazo will have the mission to outline strategies and opportunities in the market, such as pointing out acquisitions and new services. He also works in data & upsell, developing data-driven products.
planning director
Rita Braga the new director of planning at Dojo. With over a decade of experience in the market, Rita worked at Publicis Brasil, Publicis Groupe, Artplan, SC Johnson and Oi Futuro before arriving at the agency.
Graduated in Marketing and Advertising from ESPM, the professional started her career in the advertising market as a planning assistant in 2013, serving clients such as Carrefour, Bradesco, Tiger, Heineken, among others.
Head na Bullet
Nicholas Ikeya the new head of creation at Bulletand become part of the CCO team Aline Noya. Publicist, Ikeya has worked at TracyLocke, B/Ferraz, Hub, Aktuell and Banco de Eventos, he has created for Google, YouTube, Heineken, Burger King and Ambev.
Digital and Planning
A Giusti Communication presented its new leaders in digital and planning. The agency, which has been part of the FSB Group for a year, brought the heads Veronica Fantoni e Paula Didier.
Veronica worked with writing, scripting and coverage of large events, such as Rock in Rio, Prmio da Msica Brasileira and Circuito Banco do Brasil, and was at the forefront of content production for networks during the Paul McCartney and Rolling Stones tours. in the country
Paula has been working in corporate communications for over 20 years, with activities related to public relations, press relations, crisis planning and management, in addition to communications involving M&As and spokesperson training. She has already served clients such as Multiplus, Pfizer, Eldorado, Banco Original, Tigre, among others.
New director at Catho
A Catholic announced Fabio Maeda as the new director of CBU, the business unit for candidates. With over 18 years of experience in the Business and Marketing area, the executive has worked for companies such as Claro, Nextel and Vivo. Now, in his new position, Fabio will head the areas of marketing, products, commercial, relationship and customer experience.
Maeda holds a degree in Business Administration with an emphasis on Marketing from the Escola Superior de Propaganda e Marketing (ESPM) and a Masters in Business Administration from Fundao Getúlio Vargas (FGV).
Ex-Young Pan on radio Mix
Rodolfo Negro assumed the position of commercial director of rdio Mix Brasil. According to the broadcaster, the professional will have the mission of strengthening the commercial area of radio, from digital to live marketing.
With more than three decades of experience in the commercial area, the executive held the same position in the Jovem Pan group. Negro also worked at Waze and Snapchat, in addition to having worked at Grupo Folha.
Web3 and special projects
A Druid Creative Gaming hired Wagner Miyasaki, who is director of Web3 and special projects. A graduate of ESPM and a specialist in creative planning, Wagner Miyasaki was at GamersClub, where he worked in the creation of special projects.
He arrives at the agency with the challenge of creating projects that inspire people to these new technologies, in addition to providing practical experiences that must match their reality and needs.
Eight news at Dentsu
Dentsu has eight new additions to the creative area led by Danilo Janjacomo, CCO. The context and speech creator arrive on the team, Michele Contel (formerly W3haus), who has a degree in journalism and a published book on ephemeral apps and relationships; the writers Giullia de Abreu (ex-WMcCann e LBTM), Camila Rodrigues (ex-Petz), e Ester Pereira (formerly LBTM); and Natalia Chisti (formerly VMLY&R and Focusneworks) as a content analyst.
To compose the team of connected visuals, urea Bernardes (ex- WMcCANN e LBTM), Ivna Marinho (former CP+B Brasil, Publicis and TracyLocke) and Saints race (former Mestia and Grupo Fleury).
Pop Communication
Natlia Vizza has arrived Pop Communication as head of marketing and commercial. A journalist, she has worked with brands such as Coca-Cola, Sephora, Danone, Ambev, Fini, Arcor, Kimberly Clark, Johnson & Johnson, among others.
Vizza has expertise in BTL/ATL, branding, strategic planning, communication, trade, merchan, influence marketing, incentive campaigns and sales convention.
VP of finance and internationalization
the consultancy Cakes hired victor rome to be VP of finance and internationalization. Roma arrives to structure a new phase of the company’s internationalization.
