The service is available for account holders of the bank through the Ita, Ita Personnalit and Ita Cards apps
Ita Unibanco announced this Monday (29) the launch of Ita Shop, a marketplace for offering a variety of products and services to the bank’s customers. The strategy follows a trend already present in other market institutions, such as Inter and Next, Bradesco’s digital bank, and aims to generate a more fluid shopping experience for consumers.
The service is available for account holders of the bank in the Ita, Ita Personnalit and Ita Cards apps, offering a solution that uses the integrated customer account registration. As a result, the entire process – from product selection to payment – is carried out within the bank’s ecosystem.
For the start of the operation, it brings together retailers and partners with items such as clothing, shoes, books, electronics, furniture and airline tickets. One of the advantages of the model, according to the institution, is the possibility of paying in up to 12 interest-free installments, regardless of the value of the product.
The idea is to bring the right product to the customer, with easier payment options, improved experience and transaction security. This will be made possible by intensive use of data, analyzed to provide the best solutions and offers for each customer — according to the usage profile of Ita cards and the customer’s navigation in the app, explains Carlos Formigari, director of Ita Unibanco .
end of iupp
The initiative is part of the “beyond banking of Ita” agenda, a business ecosystem with the proposal to go beyond traditional financial products and services. As the new marketplace, iupp, Ita Unibanco’s current loyalty platform, will cease to exist at a later date.
The Ita points program will not cease to exist; The entire experience of purchasing products and services will be carried out at Ita Shop, and its other uses – such as transfers to partner programs and invoice credit – will continue to be available on the bank’s apps, in an integrated and safe journey. There will be no need to migrate points – that is, a process without impacts for the customer, who will have an even better experience, explains Formigari about the transition process.
