“Evoluwill”! In recent weeks, will bank’s signature sound has stuck in many people’s heads. But what does that mean for each of its 3 million customers? That’s what Will wants to discover, with a challenge launched on TikTok, which will award BRL 10,000 to the best content that shows its own versions of what “evoluwill” is.
The campaign starts today (25th) and content can be created and published until August 30th. In addition to the R$ 10 thousand prize, the winners will be honored by the ambassadors of the digital bank Maisa, Pabllo Vittar, Simone, Thelminha and Whindersson Nunes, among other big names, who will publish the videos on their own platforms and give a boost to those who also wants to evolve in reach and engagement in social networks.
Fintech has been working on its communication to show that its yellow card, representing the brand’s colors, is the protagonist of the realization of dreams of individuals, who often have their own small business, but are still informal and use the card’s limit to invest in products and services that generate income.
With the objective of granting credit as a transforming agent, Will Bank has among its customers more than 1 million people who have never had a credit card before, what the bank calls “first ones”, 60% of the total customers reside in the country. northeast and, of these, 55% live in cities with less than 100 thousand inhabitants.
With solid strategies to serve this audience, the digital bank has a very close channel with its customers to understand their challenges and become a protagonist in the financial routine of these people. In this way, the use of information stored on the platform is the basis for creating campaigns, products and services that will already positively impact the lives of users.
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