In the campaign, developed by Wunderman Thompson Brasil, the actress and singer tells about the beneficial effects of the product on the skin.
Neutrogea announced the celebrity to be the new face of the Hydro Boost products: Manu Gavassi.
The actress officially debuted as the brand’s new face in the launch movie of the line’s concentrated srum, demystifying some assumptions related to skin and hydration. In the campaign, developed by Wunderman Thompson Brasil, Manu tells about the beneficial effects of the product on the skin.
We are very happy to have Manu as a member of our squad and help us in the mission of demystifying assumptions through science. She is the face of Neutrogena and can communicate with our audience in a very authentic and truthful way, bringing all the messages we want to highlight, said Daniele Cavalcanti, marketing director for skin care brands at Johnson & Johnson Consumer Health.
In addition to the video, the campaign has several developments in pills on social networks, including TikTok, Instagram and a branded content action, in which the actress will be the cover of the physical and digital edition of Glamor magazine.
We took advantage of the launch of Hydro Boost to debut Neutrogena’s partnership with Manu Gavassi. The result is a playful and fun campaign that explains the benefits of the product in different digital formats, added Lenidas Pires, ACD at Wunderman Thompson Brazil.
