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The “Cracking Noodles” campaign explains how many packets of instant noodles are enough to satisfy hunger
Nissin Foods do Brasil launched a campaign that aims to show fans of instant noodles can satisfy the desire to eat according to the level of hunger.
The “Cracking Noodles” campaign suggests that, for small hungers, a “meiojo” (half a package) is enough to appease the cravings. Now, if the hunger is great, one and a halfjo (one and a half pack) should kill the urge to eat.
We want to show that consumers have, in addition to the practicality of noodles noodles, different ways of eating delicious instant noodles, according to how hungry they are, explained Ana Fossati, Marketing Manager at Nissin Foods do Brasil.
