This Tuesday, August 30th, PlayStation reveals the new and old members who are part of the third lineup of the well-known team of celebrities and influencers who represent the brand and its products over the course of a year.
The team consists of four veterans and four new members. They are: presenter Ana Maria Braga, who has shown herself to be a fan of the electronic games universe on several occasions and has played since the 1980s; actor and singer Jonathan Azevedo, who is a presenter and has acted in successful films and soap operas; YouTuber and comedian Julio Cocielo, who has more than 19 million followers; and influencer Lucas Rangel, with over 20 million followers. They join Tiago Leifert, Marcos Mion, Nyvi Estephan and Bruno Correa, who were already part of the team before.
To introduce them to its fan base, PlayStation created videos in which each of the former members poses as an “HR recruiter” and interviews a “newbie” to understand the relationship and importance that games have in their lives. . During the “interview”, they also question the reasons why they should join the PlayStation team.
The action was planned and executed by the influencer and content marketing agency Social Tailors and is part of a new stage of the campaign that has existed since 2020.
The new names of PlayStation in Brazil:
ANA MARIA BRAGA – Presenter and chef
In addition to a curriculum with incredible baggage, Ana Maria Braga also adds to the PlayStation team a history of great affection with the world of games. A gamer since the 80’s, the excitement and challenges of playing were never left aside, and even when she needed to spend a few days away from home she carried her Memory Card. Let’s face it, that’s pretty much the spirit of #TimePlayStation
how long have you been playing
since the 80’s
What’s your first PlayStation?
Playstation 1
favorite game
GT7 e Spider-man
Character you identify with
Lara Croft – Tomb Raider
JONATHAN AZEVEDO – actor and singer
Actor, singer and passionate about sports games – this is Jonathan, another member of #TimePlayStation. From a history of great affection with the classic PS2, when he played FIFA with friends from the community where he grew up, to the feeling of being on the court, playing NBA on PS5, he is always available for play.
how long have you been playing
Since childhood
What’s your first PlayStation?
that of the neighbors
favorite game
FIFA and NBA
Character you identify with
O gato do Stray
JULIO COCIELO – Youtuber and comedian
Cocielo arrives to bring his joy and irreverence to the PlayStation team, and already has a long and exciting history with the world of games. The YouTuber received his first console from his father, a PS1, and when he received the invitation to join the Team, he said he felt the same emotion and happiness as 20 years ago.
how long have you been playing
From the age of seven
What’s your first PlayStation?
PlayStation 1
favorite game
God of War III
Character you identify with
Sonic e Crash
LUCAS RANGEL – YouTuber and Influencer
Among his differentials is his good humor and contagious smile. Lucas Rangel brings to #TimePlayStation brings to #TimePlayStation an undisguised passion for games with unique and exciting stories, such as The Last of Us and Uncharted. A fan of video games since childhood, the YouTuber says that playing brings a sense of escape from the real world, which leads to a universe of infinite possibilities.
how long have you been playing
At least 10 years ago
What’s your first PlayStation?
PlayStation 4
favorite game
The Last of Us e Deathloop
Character you identify with
Delsin Rowe (Infamous Second Son)
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