The proposal that the tool complements editorial delivery, assists in engagement and generates new revenue opportunities
ShowHeroes is bringing the Monetize platform to Latin America, a solution from which vehicles and publishers can offer qualified video productions to their audience. The proposal is that the tool complements editorial delivery, assists in engagement and generates new revenue opportunities.
According to the company, the player, free of charge, can be implemented and used according to the subjects and topics offered by the editorial and supported by advertising messages. The publisher earns part of the revenue generated from the placement.
With ShowHeroes Monetize, we can satisfy the business needs of any publisher, from pure monetization setups to more sophisticated content strategies, worldwide and on any screen. So far, we’ve helped more than 800 major international publishers find the perfect video solution for their digital publications, establishing more partnerships every day, says Ilhan Zengin, CEO of the ShowHeroes Group.
Currently, the platform has more than 150,000 premium editorial video clips, including content or advertising, that can be accessed by publishers and added to websites, according to company data.
You can even let our SemanticHero technology do the work for the publisher and automatically choose video clips that match the site’s content, explains Kay Schneider, senior vice president of global product and business development at the ShowHeroes Group.
In Brazil, the tool is already being implemented by some players, such as Grupo Abril and Guia da Semana.
