The campaign is supported by a promotion that promises to give BRL 9 million in prizes and make a customer a millionaire
Assa Atacadista has selected actress Ingrid Guimares and musician and composer Bell Marques for the campaign to celebrate the 48th anniversary of the event. The strategy revisited the song “Meu Cabelo Duro Assim”, a classic by the band Chiclete com Banana, to present the concept You are not the best at the party.
The celebration is supported by a promotion that promises to give out BRL 9 million in prizes and make a customer a millionaire, by offering BRL 1 million tax free. In addition, consumers can win a car a day and instant prizes worth R$ 100. The campaign starts this Thursday (1) and runs until October 31. To learn more about the award, interested parties can access the website www.aniversarioassai.com.br.
Assa is experiencing a unique moment in its history, with strong expansion across the country. As a result, we are taking our format with lower prices, a varied product mix and large and well-stocked stores to more and more people. Therefore, for this anniversary campaign, we seek to celebrate in an even closer way with our customers and employees”, says Marly Yamamoto, marketing and customer management director at Assa Atacadista.
This is the first time that the brand joins the actress, who is the brand’s poster girl for national campaigns, and the singer, who is Assa’s poster boy in the North and Northeast regions. The creation signed StarMKT, house yes brand
The media plan, developed by BETC/Havas, includes open and closed TV, spots, print and online media, urban furniture, subway and content for digital networks.
