The presenter will be the highlight of the company’s main commercial campaigns
Mercado Livre announced the arrival of presenter Marcos Mion as a partner of the brand. With an 18-month contract, the artist will be featured in the company’s main commercial campaigns, in a creative insight from the Bullet agency.
“Mercado Livre has been the dream customer: bold, fast and courageous. Mion is the best public figure who represents the values of Mercado Livre and creates a lot of engagement with everyone he talks to”, said Fernando Figueiredo, Bullet’s CEO.
Having co-creation as its main pillar, the partnership has already started with an action created by Marcos Mion. In a video published on his social networks, the presenter announced the union with the company on the same day that he was present at MeliXP, an event that brought together more than 12 thousand sellers of the platform in So Paulo.
We announce a partnership unlike anything we have seen in the market. Mion joins the Mercado Livre team as part of our creative team. We are uniting one of the most original, innovative and charismatic names in Brazilian entertainment with the most innovative company in Latin America, said Fernanda Schmid, Marketing Director at Mercado Livre.
