The pieces that will be participating in the action were developed in a completely digital way, with 3D technology
Renner will take its looks from the new Spring-Summer collection into the world of Decentraland, in a partnership with Housi.
The partnership will be made official at a phygital event that takes place this Thursday (1), at the Housi unit in So Paulo. In total, four models from the collection will be in the virtual world.
“We are very happy to open the doors of our Housi in the metaverse to Renner. The objective of this initiative is to continue positively impacting the world with flexible solutions, innovative and sustainable journeys, which transcend traditional business to connect different communities and multiply experiences,” he said. Roberta Faria, CMO at Housi.
The pieces that will be participating in the action were developed in a completely digital way, with 3D technology and, on other floors of the building, guests will still be able to watch the retailer’s Spring-Summer campaign film, which is being broadcast on open TV and available on Youtube.
This partnership with Housi allows us to take another step in our phygital strategy, taking looks from a recently launched collection to the metaverse. When we developed skins for the first time and debuted at Decentraland, we reinforced our intention to be where our customers are, regardless of the channel they choose to relate to our brand, said Maria Cristina Meron, Corporate Marketing director at Lojas Renner.
