The campaign’s motto is Fun Nutritious and was developed in partnership with Ogilvy Brasil
Nestl launched the Cereal Pastime in chocolate and vanilla flavors in a campaign that seeks to reinforce the importance of the family breakfast ritual.
Developed by Nestl in partnership with Ogilvy Brasil, the campaign’s motto is Fun Nutritious and teaches children through illustrations about nutrients. The product packaging has educational activities containing the brand’s traditional characters and invites parents to learn with their children while playing.
Nestl’s mission is to transform breakfast. Passatempo, which is already a beloved brand present in millions of homes, is now here to guarantee even more flavor, nutrition and fun in cereal consumption, commented Paula Munhoz, Head of Marketing for Breakfast Cereals at Nestl.
To publicize the launch of the cereal, the campaign was first broadcast in cinemas and then gained strength on social networks with activities with influencers and interaction with the public.
It is an honor for us to have the opportunity to create for a brand so iconic and present in the lives of so many generations. The campaign brings the nutritional differentials of the new product and also reinforces the importance of the family breakfast ritual and how this moment is necessary in the development of children”, said Alexandre Tobio, Creative Director at Ogilvy Brasil
