Throughout the month of September, Disney will promote Pixar products with series, products and videos.
During the month of September, Disney will host Pixar Fest, an annual event in which Pixar content and characters are protagonists in physical and digital stores, Disney platforms and social networks.
To kick off the celebrations, Disney has a campaign that promotes the message Juntos Somos Melhores, which features moments from fans with their favorite Pixar characters.
In this year’s edition, the celebration will include the presentation of consumer products at retail, special programming on Disney Channel, special content on social networks and the premiere of the series “Cars on the Road” on Disney+.
On September 5th, Disney will celebrate Lightning McQueen’s day and, for the date, has prepared content from the “Cars” franchise.
In addition, during Pixar Fest, Disney will invite fans to enjoy Pixar Animation Studios productions available on the streaming service, such as classics such as Toy Story, The Incredibles, Luca and Red: Growing a Beast.
As part of the #VivaMaisHealthy campaign, a Disney initiative that promotes positive habits for mental and physical health, the official Disney Brazil channel on Youtube will present videos starring Pixar characters that will focus on emotional well-being.
The celebrations continue on the Disney Channel, which will feature music videos from the films, short films from the SparkShorts collection with themes of diversity, equity and inclusion, and other shorts centered on Pixar characters such as Violeta (The Incredibles), Nemo (Finding Nemo) and Woody (Toy Story).
Finally, fans will also be able to celebrate on Disney’s social media, with new celebratory content, and on major audio platforms with the global Pixar Hits playlist.