The film portrays how glue is present in people’s daily lives, based on a relationship between mother and daughter
Super Bonder works on consumers’ emotional bond with the brand’s glue in a new campaign, created by the TBWA agency in Germany and developed by the Dutch producer Wenneker Film.
Made especially for Brazil, the film portrays how glue is present in people’s daily lives, based on a relationship between mother and daughter. In the representation, the story of a tennis that passes from generation to generation.
“The campaign has a very strong emotional aspect because this desire to stay forever attached to someone or some memory dialogues with Super Bonder’s attributes, such as trust, tradition, quality and staying power”, says Fernanda Figueiredo, Marketing director. of consumer adhesives from Henkel, the global company that owns the Super Bonder brand.
The strategy will be 100% digital, with insertion on the brand’s social networks, such as Instagram, Facebook and Youtube, as well as programmatic and display media. In addition, it has a trousseau for points of sale.
