Starting next year, Australian Gold will be the official sunscreen brand for the Brazilian stage of the World Surf League Championship Tour – the Oi Rio Pro. The sponsorship will extend until the 2023 season.
In the first half of 2022, Australian Goals will announce actions to connect the brand with the surfing community and fans. The meeting of these two brands was provided by 213 Sports, sports vertical of V3A, commercial partner of WSL Brasil.
“It is a joy to have Australian Gold as our sponsor, as the brand lists everything that suits our sport and our athletes. We are certain that it will be a promising partnership that connects with the public that admires and practices surfing and also with the ideals of WSL”, emphasizes WSL Latin America CEO Ivan Martinho.
The brand has been produced and distributed in Brazil since 2017 by Grupo Boticário and, in its latest campaigns, has focused on the environment, especially the oceans — the most recent, produced by AlmapBBDO, brought the concept “Protege Você, Protege Os Corais” and promoted engagement on social media with influencers.