With miniatures by artists and Negresco, the network expects to serve 700,000 people on festival days
Rock in Rio 2022 kicked off and, for the seventh year in a row, Bob’s was present in the City of Rock.
This year, the chain will be the official supplier of Milk Shake and Hamburgers for the seven-day festival and, according to Raquel Paternesi, Bobs Marketing Director, this year’s edition will mark Bob’s largest participation in the event.
With the expectation of serving 700,000 people, Bob’s is generating around 2,000 jobs to take care of the festival’s public, both direct and indirect, 50% more than the last edition of the event, in 2019.
The network’s activations are already starting at the airport, in partnership with Latam. This Wednesday (31), the companies distributed a BobStar unit, consisting of miniatures of the artists who will perform at Rock in Rio, for each passenger on a flight that left So Paulo bound for Rio de Janeiro. In addition, passengers also had the opportunity to try a sandwich that is temporarily available on the chain’s menu, Salada Frango.
In addition to the new snack, the public will also have a choice of three sandwiches: Big Roc, Rock Cheddar and a plant-based option of 100% plant origin. “In addition to all this, we are taking the original Crispy Milk Shake from Bobs, which is the darling of our consumers”, added the executive.
Bob’s novelty for the festival is an activation in partnership with Negresco for the launch of Milk Shake Bobs made with Negresco and Leite Moa. “The Milk Shake will be offered as a gift to the public through an interactive game, which consists of simulating the act of playing the drums at the right rhythm. Whoever gets the most points wins a Milk Shake”, explained Raquel.
Among the actions planned by the network, content produced with partner digital influencers is also planned.
