Ap11 installs doors in So Paulo to present a new identity

For three days, the doors were open and took visitors to Instagram-stable environments representing the rooms of a house.

Acquired by Santander at the end of 2021, the startup Ap11 changed its logo and is positioning itself as a specialist in the purchase and sales of real estate in So Paulo, capital. The moment was highlighted as the installation 11 doors to promote interaction with the public.

For three days, between the 2nd and the 4th of September, the doors were open and took visitors to instagrammable environments representing the rooms of a house. The doors were positioned at points in Parque Villa Lobos, on the west side of the capital, and allowed an immersive and free experience for all visitors.