The Brazilian technology company BRQ Digital Solutions, which operates with digital transformation services, is announcing a new brand positioning and visual identity.
The motto “We accelerate businesses” reflects the company’s commitment to delivering solutions to customers in Brazil and North America, with a global standard.
With 29 years of experience, 150 clients and a presence in eight countries, in the new positioning the company makes an analogy between surfing and technology, emphasizing that both require preparation, quick adaptation to changes, the need to experiment and not be afraid of making mistakes.
For the launch, BRQ created a manifest video that is being broadcast on social networks and on the company’s website. Ligia Marcondes, CMO at BRQ, explains that the purpose and visual identity accompany the new phase of growth.
“It’s been nearly three decades creating the next generation of digital solutions. Over time, we expanded to other regions of the world. This shift reflects our global and multicultural identity,” she says.
According to the company, its differential is the delivery of the complete cycle of digital transformation, from the conception and deployment of the strategy to the materialization of solutions.
The new positioning and new visual identity were developed by BRQ’s own Marketing team.
“For BRQ, the watchword is to accelerate business with intelligence and technology, without fear of facing the difficult waves encountered. Therefore, we thought of a message that would highlight our purpose and, at the same time, show all the knowledge we have accumulated over these years, making us a reference in digital transformation”, says Benjamin Quadros, CEO and founder of BRQ Digital Solutions.
BRQ recorded a growth of 21.8% last year compared to 2020, totaling R$ 625 million in net revenue. The acquisitions are part of the international growth and expansion strategy. In the second half of last year, it acquired BMSIX and Livetouch, which work with cloud computing and mobile technology, and TOPi, a global specialist in salesforce. In 2022, it was the turn of QDOIS, to data analytics and digital transformation.
Want to know more about the news? Don’t forget to follow ADNEWS on social media and stay on top of everything!
The post BRQ announces new brand positioning appeared first on DNEWS.