Sustainability is at the heart of the new KLM airline campaign. Developed by Dentsu and produced by Delicatessen, the film reaches consumers who want to fly but are uncomfortable with the impact of aviation on the environment.
In a hopeful, thoughtful tone, the story is told from the perspective of a child, who represents future generations—first he looks at the stars through a telescope, then shifts his focus to the joy of travel. for the Earth.
Based on scenes recorded in Rio Grande do Sul and Rio de Janeiro, she witnesses three different journeys, each expressing the beauty and social value of the journeys: in nature, experiencing different cultures and visiting family. The narration, then, highlights the need not just to explore the world, but to protect it.
“With this new campaign, we want to highlight KLM’s commitment to sustainability, understanding the urgency surrounding this issue, particularly for the aviation industry. More than ever, it’s time to rethink the way we travel, and we will achieve this goal if we work together. We hope that the campaign will provide our customers and society with new reflections on ways to travel,” said Julia de Medeiros Pinto, marketing and communication manager for the Air France-KLM Group in South America.
Production: Delicatessen Films
Executive producer: Juliana Lutterbach
Director of photography: Gabriel Bianchini
Editor: Marcelo Vogelaar
Post production: The cave
VFX: Outpost VFX
Sound design: Antfood
media agency: Dentsu Netherlands