The event will take place in Rio de Janeiro and will be carried out by BFerraz, an agency of B&Partners
The Johnnie Walker whiskey will promote a party this Tuesday (6th) at Morro da Urca, at Parque Bondinho Po de Acar, in Rio de Janeiro, to present its new label: the Johnnie Walker Blonde.
The launch will take place at a party with 800 guests who will enjoy a show by Alok, the brand’s ambassador. The event will be run by BFerraz, a B&Partners agency.
This is a new whiskey that has arrived to break the barriers of the category, conquer new consumers and new consumption occasions. With the launch of JW Blonde, we are inviting consumers to explore new experiences. This is a product developed for mixing and that has the potential to put whiskey in the repertoire of those who love drinks, said Renata Del Claro, innovation manager at Diageo for Brazil.
With gradual distribution throughout the national territory as of October, Johnnie Walker Blonde has 40% alcohol content and will be sold in 750 ml bottles.
