Continuing with its strategy of repositioning itself as a mediatech, Terra expands its commercial strength throughout Brazil. The movement is completed by means of a partnership with representatives in the main markets of the country, contributing for the vehicle’s business vision to be more personalized and adequate to the reality of local brands and agencies.
This stage of the movement takes place through a new partnership with regional representatives. Between them, MidiaPlus, Street Mídia, We Trade and Nordeste ME, which have regional heads and business executives dedicated to Terra. The companies are responsible for expanding the entry of the vehicle in relevant markets outside the Rio-São Paulo axis. The strategy provides for the customization of projects according to the needs of local agencies and clients, in addition to getting closer to these partners.
Julio Tortorello, head of monetization at Terra, points out:
“Terra has both national coverage and regional content partners. It is also a multiplatform that reaches and respects the peculiarities of each region. Within the editorial strategy of contemplating diversity and respect for cultures, in addition to understanding the interests of our audience, it makes perfect sense to strengthen this approach with regional brands and agencies.”
Gian Marco Santamaria, head of agencies and regional business strategy at the company, adds:
“To meet this new demand, we will also have a commercial team in São Paulo providing all support and training for regional teams, ensuring that the mediatech positioning is propagated with assertiveness to partners.”
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