The campaign signed by AlmapBBDO and has as its motto Rasteirinhas Havaianas have never been so fashionable
Havaianas launched its new campaign focusing on the flat sandals line and the brand’s connection with the fashion world.
The campaign, signed by AlmapBBDO, has as its motto Havaianas flats have never been so fashionable, with the aim of reinforcing the versatility of flats.
The film narrates the apprehension when two or more people meet at a party and notice that they are wearing the same clothes. Havaianas enters the conversation to show that a different flat sandal is enough to complete the look.
From the moment of the briefing, the objective of the campaign was to show the versatility and the different options of Havaianas flats that we have today. Almap was able to bring in a good-natured way a daily situation that most women have experienced and Havaianas arrives there to break the ice in a light way, like the brand, explained Mariana Rhormens, Havaianas Brazil marketing director.
The campaign debuted this Monday (5th) and is being aired on TV, OOH media, points of sale and on the brand’s digital channels with actions by influencers such as Lore Improta, Wladia Goes, Rayanne Menezes, Luanne Holanda, Patrcia Ramos, Xan Ravelli, Ana Carolina Tavares and Jlia Lira.
