The contest campaign was created by Betc Havas and the song is now available on the brand’s official channels
Po de Acar presented the winning song with the “Nova Msica do Po” contest and invited Flor Gil, granddaughter of Gilberto Gil, to sing it.
In total, the contest received almost 5,000 registered songs that underwent evaluation by the technical jury of Nova Brasil FM. The winning song talks about the small happinesses in life, like having a hot chocolate, putting your foot in the sand and having an afternoon coffee.
Music is part of the history of Po de Acar, being a point of connection with our consumers. The official supporter of Rock in Rio Brasil 2022 and we will have a super special space in the Rock District, where the public will have the opportunity to check out the official clip of our new song. Po is going through a very important moment and now we have the launch of this song that rescues one of the pillars of the brand, said Christiane Cruz Citrngulo, Marketing Director at GPA, Po de Acar’s controlling group.
The official announcement of the winning song and the campaign, created by Betc Havas, took place last Sunday (4th) and the clip was played during the break of the telenovela Pantanal, on Rede Globo, on Monday (5th).
The song and the clip, which have 30” and 60” versions, are now available on the brand’s official channels, in addition to being advertised on open and pay TV channels, the contest’s official website and on Novabrasil FM.
In addition to the other networks, the launch is also being publicized on the profile of Po de Acar on TikTok, which was created along with the launch of the cultural contest. The platform will feature exclusive content by Flor Gil for publicizing and engaging the public with the new music.
@sugar Loaf #FelicidadePodeSer you compose NovaMusicaDoPao. Link in bio! #Music #Lyrics #Trend SECAP/ME NS 03.020513/2022.
original sound – Po de Acar
The quality and quantity of entries was surprising. The finalist songs are excellent. This shows the consistency of what Po de Acar and BETC have been building in these years. The understanding that people have of the brand is incredible”, added Paula Junqueira, Creative Director at BETC HAVAS.
The winner of the contest won a prize of R$ 50 thousand, VIPS tickets to the Novabrasil Festival with access to the premium floor and dressing room of the main attraction of the event, the Gilsons, and participation in the Mesa para Dois program, on Novabrasil FM.
