The campaign, created by Leo Burnett Tailor Made and produced by Media Monks, was shot in the same studio as the show and with the original characters.
Klift Kloft Still, the door has opened! Oreo brought the nostalgia of Castelo R-Tim-Bum to its new campaign, “Continue Brincando”. The action, which aims to rescue the inner child from adults by creating new family moments, won the first license in the history of Castelo R-Tim-Bum with a brand in 25 years.
The film, created by Leo Burnett Tailor Made and produced by Media Monks, was recorded in the same original studio as the show, on TV Cultura. Characters from the original cast, such as Nino (Cassio Scapin), Biba (Cinthya Rachel) and Morgana (Rosi Campos) come together to tell the story of how Biba, already an adult and with her children, through the playful spirit of Oreo, takes the little ones from back to the Castle.
There, she meets her friend Nino, Aunt Morgana and even Celeste, Mau, Godofredo, Gato and the Porter, where they live new adventures with a new invention by Nino: the “Oreo Multiplying Machine.
Continue Brincante talks about much more than just jokes. about keeping a playful spirit alive, when parents make room for the inner child, imagination, fun and lightheartedness. We believe that Castelo R-Tim-Bum is a huge ally for us to achieve this goal, connecting parents to childhood and promoting happy family moments through passionate figures, said Flvia Arruda, category marketing manager for the Oreo brand.
In addition to the videos aired on television, cinema and social networks, the action takes the concept If you have Oreo and family together, magic happens to show that the connection between parents and children is always magical and has the participation of actors on other platforms.
For this project we recreated the magical, playful and fun world of Castelo R-Tim-Bum, a classic of Brazilian pop culture. The entire research and reconstruction experience was incredible, seeing the characters, the makeup team, the puppeteers reunite. Oreo brings back the castle of parents to become the castle of parents and children, said Alessandra Sadock, Creative Experience Director at Leo Burnett TM.
Other content creators, such as Rmulo Estrela, Lucas Lima, Tiago Pessoa and Paulo Tardivo are also being activated to sustain the conversation during the months that the campaign will be on the air.
In addition, the famous pink journalist from the Castle, Penlope, returned for a special story reporting the partnership on social media. Angela Dip, an actress who gives life to the character, shared on her and Oreo’s Instagram the report of one of the most memorable figures on the program, telling about the news and the press kit she received as a journalist contemplated by the brand’s action.
