Cuisine, financial education, pet world, interviews with important personalities and electoral coverage gain more visibility in the vehicle
The R7.com portal has five new verticals that seek to expand the coverage of topics that are growing in the country, based on reports and video content. They are: cooking, financial education, pet world, interviews with important personalities and electoral coverage.
“All the new verticals make use of their own content and those of partners, in addition to transmedia products, which improve the public’s experience and intensify journalistic coverage of subjects relevant or curious to Brazilians”, says Bia Cioffi, director of digital and transmedia content. from Record TV.
The new verticals have different formats and bring together content in articles, blogs, videos and interviews. “We perceive as a basis the desire to consume different content, in different audiovisual formats, available on different platforms, such as the portal, but also streaming and other digital platforms”, adds the executive.
