The campaign was created by Ideal 3 and aims to enhance the beauties of the country’s region.
O Boticrio invited actress Bella Campos to star in a campaign that honors the Midwest of Brazil, called “Amor pelo Corao do Brasil”.
The campaign, created by Ideia 3, brings the narrative of the region’s potential. Bella, who works in Pantanal, recalls her origins, praising the sunset, the landscapes, the cities, the parties, and elements that make up the local culture, portraying the pride of beauty and the way of being of the inhabitants of the regal.
For us, valuing the regions is a serious thing and an attitude that is more than spoken, lived. Therefore, in addition to bringing beautiful images and characters to the front of the cameras, we also made a point of composing the team mostly with local professionals. Of the 120 that made up the team, 103 were from the region, said Jacqueline Tobaru, director of Regional Marketing at Boticrio.
The campaign will run until the beginning of October on TV, during breaks in local programs and on the brand’s main communication channels, in addition to having regionalized communication in store channels.
