The action was developed by Buzzman and the video aired in Brazil was produced by Deezer, in partnership with Adventure Studios
Deezer launched its new campaign that focuses on bringing the brand closer to new generations. The idea is to bring together Generation Z, with diversity, freedom of ideas and engagement in pieces that show how music is capable of transforming the way we see everyday experiences.
The action concept was developed by Buzzman and the video aired in Brazil was produced by Deezer, in partnership with Adventure Studios. The campaign brings several tragicomic situations, which at first glance, are independent moments, disconnected from each other, but only until the soundtrack appears. From there, the look and feeling change, showing how music has this power to transform.
Music can change our perception of a scene or influence how we feel. We want young people to realize that Deezer is the best place to get a taste of this musical power. The new campaign will be a great moment for everyone to interact and show the meaning that music has in everyone’s life, says Yuri Valdevite, Marketing Manager at Deezer Brasil.
In Brazil, the pieces will be broadcast on open TV and social networks until December, including prime spaces such as Globoplay and Rock in Rio 2022 programming. On TikTok, young people will be challenged to present short videos, typical of the platform, with the hashtag #opoderdamsica and #thepowerofmusic.
