A total of nine works were selected for the shortlist of five categories.
The finalist cases of this year’s edition of YouTube Works were defined. In total, nine works were selected, distributed in five categories. The quintet formed by Wunderman Thompson, J3, Spark, Fleischman and Rpretas responsible for the #DeixaFluir case for Johnson&Johnson has four nominations.
In second place are Commonwealth, WMcCann and Isobar with a job for Chevrolet; DPZ for Nescaf and ID\TBWA for Febraban: all with two indications each.
YouTube Works 2022, which will have an in-person award in So Paulo, aims to recognize brands that make the best creative use of YouTube and that, at the same time, build a strategy capable of achieving expressive business results.
Of the five categories that segmented the campaigns last year, only Best Work With Creators remained unchanged, in addition to the maximum recognition, the Grand Play. The Data Driven, Strategy for Action and Brand Building categories were grouped into one: Business Impact. Visibility and Inclusion became Social Impact, aiming to broaden the scope to reach the entire ESG policy group.
In addition, there are two new categories: The Unskippable and Meeting the Moment, which aim to value creative work on the platform and the contextual use of campaign tools when facing the challenges imposed on the population over the last year.
See the full list of winners below:
Em Business Impactthe finalist agencies were Wunderman Thompson, Publicis, Leo Burnett Tailor Made and Commonwealth, WMcCann and Isobar.
#Let It Flow (Wunderman Thompson, J3, Spark, Fleischam and RPretas for Johnson&Johnson)
Honda The Bike Behind The Scenes (Publicis para Honda)
Oreo Interval (LBTM and Media.Monks for Mondelez Brazil)
Chevrolet Z71 – The pickup made for every adventure (Commonwealth/ WMcCann and Isobar for Chevrolet)
J em Social Impact, only two works will dispute the Gold again to Wunderman Thompson, J3, Spark, Fleischman and Black; and GUT Creative and UM Media Agency, with Culture of Ostentation for the Free Market.
#Let It Flow (Wunderman Thompson, J3, Spark, Fleischam and RPretas for Johnson&Johnson)
Culture of Ostentation (GUT for Free Market)
Three works were selected for the shortlist of Best Work With Creators. Artplan, Rufus and Commonwealth, WMcCann and Isobar were the agencies whose work was nominated.
Expedio ENEM (Artplan for Estcio)
Black Friday House (Rufus for Amazon)
Chevrolet Z71 – The pickup made for every adventure (Commonwealth/ WMcCann and Isobar for Chevrolet)
in the category The UnskippableWunderman Thompson, who will compete for the award with DPZ and ID\TBWA.
#Let It Flow (Wunderman Thompson, J3, Spark, Fleischam and RPretas for Johnson&Johnson)
Nescaf: Respect for Time (DPZ for Nescaf)
Febraban Stop and Think (ID\TBWA for Febraban)
Finally, in Meeting the Momentthe trio of finalists the same as the category above.
#Let It Flow (Wunderman Thompson, J3, Spark, Fleischam and RPretas for Johnson&Johnson)
Nescaf: Respect for Time (DPZ for Nescaf)
Febraban Stop and Think (ID\TBWA for Febraban)
(Image credit: Szabo Viktor on Unsplash)
