In celebration of the upcoming Candy Crush Saga milestone – 10 years since it launched on mobile in November 2012 – King, a leading interactive entertainment company for the mobile world and creator of Candy Crush Saga, has teamed up with DAVID Madrid to launch a visual campaign showing that wherever you are, you can play.
The billboards show a range of everyday situations where patterns emerge – similar to what you’d see in Candy Crush Saga – from lockers in a gym to bowling balls in an arcade, to the least fun place of all: the office. The campaign is on the streets of the UK and the US – in this case, for example, one of the points is the famous Times Square in New York.
Fernanda Romano, CMO at King, says:
“We are excited to kick off the 10th anniversary celebrations with this campaign, bringing the essence of Candy Crush Saga to the real world in a fun and engaging way. We chose everyday places where we encourage everyone to have a little fun while going to work or waiting in line, for example.”
Saulo Rocha, CCO of DAVID Madrid, added:
“Anyone who’s played Candy Crush Saga knows that once you start, the game seems to be everywhere. And that got us thinking, what if we took that insight and made a whole campaign about it?”
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