In its first Rock in Rio brand activation, Engov After chose to approach the gamer audience. In its debut, as an official supporter of GamePlay Arena, the brand invites visitors to its stand to be part of the Bonde da Curtição, an environment with fun and instagrammable interactions.
The idea is to have fun, dance and also take pictures with friends in an atmosphere dedicated to the game theme and the enemies of the end.
The GamePlay Arena is a space within the City of Rock, which takes place in the Olympic Park, and has been offering a gamer experience to the public since 2017. In this edition, it deals with great competitions and showmatches on stage, in addition to a lot of fun through games.
In addition to exclusive gifts from the brand, which are part of the enjoyment that never stops at Cidade do Rock, those who pass by the place also have the chance to guarantee an Engov After to recover, rehydrate and reenergize, and continue enjoying the festival that continues until the day 11.
Featured photo: Disclosure
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