QuintoAndar launched its new campaign focusing on the platform’s attributes and real customer stories. According to a survey carried out by the company itself in partnership with DataFolha, around 30% of Brazilians live on rent and this is the public with whom the brand intends to connect.
The campaign shows the testimony of Seu Miguel, for example, who uses the extra income from the rent to travel and to deal with her day-to-day expenses, as well as Dona Georgina, who uses this amount to take care of her husband.
Since the beginning of the year, we have been investing quite intentionally in communication that generates identification, connection and depth. In view of this, we once again chose to bring real customers and real stories, to show those who still do not believe that we are capable of offering these guarantees, which is true, said Flvia Mussalem, Marketing Director at QuintoAndar.
The campaign, focused on commercial points in strategic squares for the company, will be on air until December and includes urban furniture, tactical pieces at bus and subway stops, street clocks, in addition to digital pieces.
