Brasil Game Show has just announced another major debut in its 13th edition: TikTok. The main destination for short videos on mobile devices will be at the largest electronic games fair in Latin America with a stand of about 500m² filled with attractions for the public and for content creators.
Among the novelties is the third edition of BGS Talks, an attraction in which stars from the electronic games universe share with the public some of their experiences in the entertainment industry, as well as a great opportunity for fans and enthusiasts to get closer to their idols.
As one of the main entertainment platforms, including within the gamer universe, TikTok promises to be present with a series of engaging experiences, which can be shared. For this, the brand will bet on innovative scenarios, special guests, exciting lectures and panels, in addition to many surprises reserved for the week between October 6th and 12th, when the event takes place at Expo Center Norte, in São Paulo.
For Aldo Arriaga, TikTok’s Category Marketing Leader in Latin America, the brand’s presence at the event is essential to expand the connection and strengthen ties with the community. “TikTok will participate in BGS bringing the best of the gaming universe with the strength of creators, video game fans, publishers, organizations and eSports teams, increasingly present and growing on the platform. Being a gamer is about sharing, having fun and celebrating every win, every challenge to discover and build engaged communities,” he says.
Marcelo Tavares, creator and CEO of Brasil Game Show, highlights the importance of TikTok’s debut at the event and, in particular, with the sponsorship of one of the most sought after areas of the event. According to him:
“BGS Talks TikTok is one of the main environments of the fair and having a brand partnership like TikTok gives credibility and praises all the programming that we are preparing for our visitors. This sponsorship demonstrates all the importance that the space dedicated to talks and interviews will have during the seven days of BGS, and we are certain that TikTok will very well fulfill its mission to inspire creativity and bring joy.”
In addition to TikTok, hundreds of other brands are confirmed for the 13th edition of the Brasil Game Show, such as Banco do Brasil, Hoyoverse, Marvel, Youtube Gaming, Twitch, Monster, AOC, Intel, HyperX, Logitech G, Acer, Pichau Gaming, Evoverse , Lupo, Outback, Vivo, Flexform, Nissin, Rank1, Magalu, Piticas, Redragon, SBT, DXRacer, Warrior, Dell, Team Liquid, Lenovo, AMD, Moto Speed, Saga, OEX, Gamdias, C3Tech, Kingston, Furia, Opera GX, Living Phoenix, Fast Shop. Many more exhibitors will be announced soon.
BGS 2022 will be held at Expo Center Norte, in São Paulo, and, about a month into the event, more than 95% of tickets for Saturday (8/10) have already been sold. Further information about the event is available on the Brasil Game Show website.
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