At the invitation of some of the biggest sponsoring brands of the festival, such as TIM, Nestlé and TikTok, the influencer Pequena Lo, the model Maju de Araújo and the influencer Ivan Baron will be present at the 9th edition of Rock in Rio that took place between the 2nd and 11th of September. With thousands of followers engaged in their social networks, the three influencers are the sponsors’ bet to cover the backstage of one of the biggest musical events in Latin America.
Other brands, such as Itaú, master sponsor, Ipiranga, Heineken and PepsiCo, present at the festival since 2011, are also keeping an eye on the phenomena of social networks and are betting on technological interactions to engage the public.
Pequena Lô, in addition to being a content producer, is also a presenter and psychologist. With more than 12 million followers on social networks, the 26-year-old from Minas Gerais is currently the biggest reference of PCD representation in the national media.
Maju is not far behind, the 20-year-old carioca is considered the first Brazilian with Down syndrome to parade at Milan and São Paulo Fashion Week, facts that led her straight to the prestigious cover of Forbes Under 30, in 2021.
Ivan Baron, known as an influencer of inclusion, is a pedagogue and uses social networks to make the population aware of the anti-capability struggle. In a didactic and educational way, the Potiguar addresses different guidelines and solutions for a more inclusive and active society in the cause of people with disabilities.
It is no wonder that influencers are gaining more and more visibility and notoriety in major brands and events around Brazil. Among the 700,000 people expected at the festival this year, the three names in entertainment stand out when talking about accessibility and inclusion at the event that has been taking place since 1985. Pequena Lo, Maju de Araújo and Ivan Baron talk about accessibility at Rock in Rio
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