Bank announces sponsorship of the circus team’s new show, Bazzar, with the message of providing the public with the best experience
Master sponsor of the show Bazzar no Brasil, by Cirque du Soleil, Bradesco brings in a new film created by Aldeiah. scenes of the artists and their performances and draws a parallel with customers using the bank’s services, reinforcing that the world’s largest circus company and the bank share the purpose of providing the best experience to their audiences. Bradesco signature. People don’t stop reinventing themselves for you.
The campaign reaffirms our commitment to encouraging culture and conveys the message that, like art, Bradesco is always reinventing itself to meet new needs and surprise its audience, explains Nathalia Garcia, Bradesco’s head of marketing.
In addition to the film for open and closed TV, the campaign includes material for radio, print ads, digital media and OOH in So Paulo and Rio de Janeiro in street clocks, digital mubs, commercial and residential buildings and themed bus shelters highlighting some products of the bank and also scenes from Bazzar.
The bank has also prepared on-site activations so that the public that goes to see the show can experience all the magic of Bazzar’s acts: the slackline, where people can simulate that they are balancing on a rubber band; the fire, where visitors create photos and videos simulating the fire-breathing game seen in circuses of old; and the inverted world bike, which features a bike attached to the roof of the activation in which the visitor can simulate flying upside down when editing the photo/video.
Check out the movie: