The campaign was developed by the company’s internal team and will be shown during breaks at TV Globo’s main attractions.
Dominos Pizza will launch its first open TV campaign, which will be shown during breaks in TV Globo’s main attractions, such as the soap opera Pantanal.
The piece was developed by Domino’s internal team, led by Commercial Director Eduardo Ribeiro, and its objective is to announce a change in the chain’s menu that will allow consumers to choose all the pizza ingredients, making the combinations they want.
We are presenting our brand together with an innovative proposal to a very wide audience. We are recognized in the market for our audacious character and the possibility for the customer to assemble their own pizza, another bold proposal that we put on the table. We want our consumers to have the freedom to make their choices and eat their pizza their way. The idea is to create curiosity and, of course, generate sales, said Ribeiro.
