Campaign created by Galeria has two films produced by Hungry Man
Demystifying myths about consortia remains the focus of Ita Unibanco in a new campaign. With a film on open TV, the creation of content by influencers on social networks and illustrations in digital and street media, the bank wants to reinforce its objective of clarifying the main doubts about the product in an action signed by the Gallery.
The action has two films of 30, produced by Hungry Man and Satelite Audio, which will be broadcast on open and closed TV. The campaign also includes pieces aimed at digital and street media, as well as a partnership with creators from the TikTok universe to create content that talks to different audiences and helps customers of the most varied profiles.
In addition, the initiative has illustrations made by artists La Minna, Estela Carregalo and Welton, who helped to design the visual identity of the campaign and the pieces that will be present in the digital environment and in OOH spaces spread across the states of So Paulo, Rio de Janeiro and Minas Gerais.
