Defender of the gacha team Ingrid de Paula Silva, known as Sorriso, will be the only athlete to be supported by the brand
After joining Red Bull Bragantino, Sorriso has now joined Internacional’s women’s soccer team. As with the São Paulo team, which has the player Marcos Vinicios, known as Sorriso, as its focus, the brand announced support for the athlete Ingrid de Paula Silva, also known as Sorriso.
The campaign was developed by VMLY&R.
The defender will be the only member of the team to have the Sorriso brand stamped on the shirt instead of her registered name – during matches in the Brazilian Women’s Championship, whose title will be decided between the gacho team and Corinthians.
This meeting takes place at a time when Sorriso reinforces something fundamental: diversity as a premise. We are very proud to collaborate with women’s sports in a unique, fun and Brazilian-infused partnership,” said Nelson Malta, marketing director for Colgate-Palmolive in Brazil.
