On the eve of 2020, WhatsApp reached with historical numbers. For example, 100 billion messages were sent in the app, more than on any other day in the 10-year history of the tool. These numbers, however, do not stop there: in that same year, 1.4 billion video and voice calls were made.
Proof that WhatsApp also connects people in special moments, the app launched its New Year 2022 campaign, whose motto is “It’s not New Year until you get the message you’ve been waiting for”.
Directed by Niclas Larsson and filmed by cinematographer Oscar Linus Sandgren, the film shows that the New Year doesn’t officially start at midnight, but when you get that special message of celebration you’ve been waiting for.
The campaign is global, but it also brings videos that contextualize with some countries, such as the United Kingdom, Nigeria and Brazil (check the films below).
“New Year’s Eve is one of the few global moments that really brings people together, so it was great to combine that with the universal perception that, on a personal level, celebration doesn’t really happen until you hear from the people you know. and loves it, and that most of the time these people can only get in touch with you at that time through WhatsApp”, said Tres Colacion, global Creative lead at BBDO, who developed the action alongside Meta’s marketing team.
Brazil
Mexico
India
United Kingdom
Nigeria
South Africa
Datasheet:
WhatsApp
Eshan Ponnadurai – Head of Marketing
Vivian Odior – Director, Global Head of Brand & Integrated Marketing
Renata Costa – Global Marketing Manager
Eric Rottenberg – Creative Producer
Micah Gendron – Creative Producer
BBDO San Francisco
Tres Colacion – Global Creative Lead, BBDO San Francisco
Jose Higuera – Global Strategy Lead, BBDO San Francisco
Minjia Qiu – Global SVP, Group Account Director, BBDO San Francisco
Virginia Cardozo – Global Account Supervisor, BBDO San Francisco
BBDO Berlin
Till Diestel – Chief Creative Officer, BBDO Berlin
Erick Barrios Hernández – Creative Director, BBDO Berlin
Wolfgang Warzilek – Creative Director, BBDO Berlin
Deepanjali Singh – Senior Art Director, BBDO Berlin
Florestan Roesemann – Senior Copywriter, BBDO Berlin
Arash Sabbagh – Designer, BBDO Berlin
Mark Andree – Managing Director, BBDO Berlin
Alexander Geier – Executive Producer
Production
Niclas Larsson – Director
Iconoclast Germany – Production Company
Swantje Rummel – Executive Producer
Jacqui Wilkinson – Producer
Veronika Fuerthauer / Sybella Stevens / Karin Rudokas- Production Coordinators
Linus Sandgren – Director of Photography
Ernesto Gil “Cubano” – Gaffer
Simone Grau -Production Designer
Micaela Urrutia – Art Director
Denise Östholm – Costume Designer
Ivanna Kiss – Make-Up Artist
Carlos Ayami Erdmann – Production/Location Manager Oriental Films
Alan Finlay – 1st Assistant Director
Adrian Gallardo – Local 1st Assistant Director
Carla Luff // Nikolaus Kohler – Editor
Iconoclast – Offline Post Production
Wenke Kleine-Benne – Sound Designer
Mermaid Berlin – Audio Post Production
Slaughterhaus Berlin – Motion Graphics Animation
Slaughterhaus Berlin – Online Post Production
Christian Wegehenkel – Post Production Supervisor
Music
Título: New Years Eve
Artist: Jacob Mülrad
Published by: Universal Publishing Nordic
Master owner: Jacob Mülrad
