Considered the most prominent Brazilian in the UFC at the moment, lightweight Charles do Bronx was honored with a graffiti and received fans at Beco do Batman, in Vila Madalena, in São Paulo.
Now, whoever is strolling through “Beco” – the biggest graffiti stronghold in the city and which attracts tourists from all over Brazil, can now check out and photograph the art in honor of the fighter, made by the artist Snek.
The fighter spent yesterday afternoon, the 13th, with fans at the Ziv Gallery, and inaugurated the work together with his sponsor, from the betting site Roobet.com, and his trainer Diego Lima, from the Chute Box Oficial gym.
Also at the meeting was UFC fighter and Roobet ambassador, Polyana Viana, from Chute Box.
One of the main moments of the meeting was a chat between the star and the comedian and journalist Rudy Landucci, known as “Roody”.
Always friendly with the fans, Bronx, who left the favela for the octagons of the world, spoke about his professional life and the trajectory of success.
The idealization and organization of the Campaign, which brought together Charles do Bronx, fans, academy and sponsor at Beco do Batman, was the responsibility of the agency Aunica Interactive Marketingwhich has a business unit specializing in the iGaming industry.
“It was a creative alternative to make a differentiated campaign in a market that suffers from limitations in Brazil. Many channels have restrictions for campaigns involving the theme of online betting, in the case of the sponsor, says Alexandre Azevedo, Head of Planning at Aunica Interactive Marketing.
“We are always looking for new and creative ways, as was this project by Charles do Bronx in Beco do Batman”, he concludes.
CFeatured Photo revenue: Gladstone Campos
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