Partnership aims to make as many people aware of the importance of using sunscreen.
Sunless announced its new ambassador: the businesswoman and influencer Bianca Andrade, also known as Boca Rosa. The partnership was announced through a post published on the social networks of Sunless and the artist on Wednesday (14).
With the slogan Se tem sol, #TemSunless, the objective of the initiative is to make as many people aware of the importance of using sunscreen.
Bianca has an image closely linked to personal care and well-being. Also empowered, mother, cautious with her child and herself. We saw her as the right person to join Sunless and take more protection next summer, explained Bianca Pi, CMO of Farmax, the line’s manufacturer. According to the executive, the brand is betting on the biggest campaign since its creation, in 2005.
CMO also stated that the price of sun protection products is a limiting factor in Brazil, but the need to be careful is not. We invested in an accessible line, made for all ages and different skin colors. And so that everyone knows that Sunless has allied itself with big names like Bianca and other personalities that will be announced soon.
