With actions planned by VMLY&R, streamer will present content in their lives until December
One of the main Brazilian streamers, Casimiro and Vivo closed a partnership to reinforce the campaign O Sonho do Hexa is more alive than ever. The Vivo-Caz double was announced through interactions on social networks.
With the partnership, Casimiro and his content team will co-create with Vivo several content actions scheduled to take place in their lives until December. The ideas will be planned by VMLY&R and some of them will have the participation of Vini Jr, a player for the Brazilian national team and a Vivo ambassador.
The goal is for Caz to be the point of connection with the National Team in the conversations that will emerge in Brazil and Qatar before and throughout the World Cup.
Casimiro and Vini Jr. are today two of the most admired names among football fans. Counting on them together in Vivo’s Hexa actions helps us to strengthen the conversation with the Brazilian public at a time when this is becoming the main theme in the country, said Marina Daineze, Vivo’s brand and communication director.
